HOW TO MAKE AN IMPACT ON SOCIAL MEDIA
HOW TO USE SOCIAL MEDIA
Social media can be good and social media can be bad.
So, how do we use it for good to achieve our goals?
When I started my marketing agency, the SHE DID IT podcast and my blog, I needed to find a way to market myself. I was honestly afraid of using social media. I just felt that there were so many people out there doing the exact same thing and how was I going to stand apart, right?
I started building my Instagram, I started promoting my services, I started doing basically what everyone else was doing. If one business model was working, then why wouldn’t it work for me?
Here I am trying to do what everyone else is doing and it just isn’t working.
I’m super frustrated because I’m running in circles, doing a million things and I am absolutely overwhelmed.
If you are an entrepreneur or looking to start a business, then you might know this feeling, but it kind of feels like doom. Like shit…
Is this even going to work?
Should I spend money on this?
What do I do?
So, I get it.
I call my parents almost every morning and I think the mornings where I don’t call them they get concerned because they expect a call from me bright and early.
I called my dad and talked to him about my situation. He is a business owner, so I feel like he’d have some solid advice.
I was like, “DAD! I am going in circles, my systems aren’t working, I’m doing what everyone else is doing, some people are buying from my marketing company and so many people aren’t. What do I do?”
He said, “why are you doing what everyone else is doing?”
HOW I LEARNED
DO THINGS DIFFERENTLY
If you read this and know me, then you know that I always do the opposite in life, but when it came to my marketing agency, I wanted to scale as quickly as possible and profit, while also helping people.
What I learned and what I’m going to share with you is what I then applied to my podcast and my blog.
My dad was right. Why was I doing what everyone else is doing? I don’t believe that the market is ever over saturated. I believe that there IS a place for everyone and you have to authentically create that place for yourself. You can’t let the “saturation” affect your mind.
That will only stop you.
My dad also said…
Have you done market research?
Why isn’t your content performing?
Put yourself in their position.
Ok, I get it and I’ve done that, but I still felt stuck, and he was right that I needed to start doing things differently.
I HAVE A QUESTION
How do we know what courses and programs and products and whatever else is being sold online is legitimate?
Have you ever noticed as an entrepreneur or someone who has a dream and is looking to start their own business that all of these ads and emails we get are the same?
They tell a story, they give you something for free and then they expect you to buy.
But, that really leaves so many of us questioning whether or not it’s worth it.
Are the testimonials real?
What’s actually going to help build your dream?
MY STRATEGY FOR IMPACT
TRY WHAT I DID
At some point, we have to trust our instincts and invest in ourselves. But, it’s hard when you don’t know where to invest.
So, that’s one of the reasons why I think social media is negative and may seem over saturated.
It can be used for good. It should be used for what it was built for. To be social. To build real relationships. There is nothing better than genuine relationships.
But that’s time consuming.
I’m going to share my strategy with you and how I use social media to make an impact, so get your notes ready.
Not only do I have the SHE DID IT podcast and blog, but I have a marketing agency, which I mention here and there. I just want to share some value with you because there are so many people who have a dream or an idea and a vision and they don’t know what to do.
Tip #1: Stop using social media to sell. Start using social media to build relationships
When you use it to actually make “friends,” you build trust.
When you are constantly trying to sell, you fall into the crowd and you don’t stand apart.
Yes, it’s more time consuming to get on a call with someone and get to know them.
What if that person then wanted to use your services?
What if that person knew someone and wanted to refer them to you?
What if that person wasn't interested, but you stayed in contact and they wrote a review on your podcast because they enjoy it?
What if you make a friend?
There are so many possibilities when you take the time to hear someone’s voice.
How do you do that? Ask questions! Answer people’s questions. Take the time to see what people are up to and find people that you have things in common with.
I dedicate a couple hours/day to this. It works. On top of it, I’ve actually made some genuine friends and met amazing people.
Tip #2: Get social outside of social networks
Stop using (in my opinion) Instagram and Facebook and Twitter to sell and use search engines to sell such as Pinterest. I tried this a few months ago for my blog and I went from 1,500 views/month to 13,000 views/month.
My podcast went from 0-50 listeners per episode to 5,000+ listeners per episode. This was done through Pinterest. I grew my email list through Pinterest and I promote all of my new blog posts and all of my new podcasts through Pinterest.
I do it strategically.
Pinterest is not a social media platform. It’s a search engine, so you can also post fun check lists and ideas. For example: If you are looking up a recipe on Pinterest, you’ll see that you can find actually recipes designed on a photo with a link.
Ok, here is the strategy!
I have a business account
I have specific boards in place based on keywords
I Pin at least 10 times/day
I have branded templates
I have descriptions with keywords that resonate with my audience
Pinterest is NOT a social media platform. It is a search engine where people go for ideas. When you build your email list, you have access to people who are actually interested and signed up because you were adding value.
It’s not what you do, it’s how you do it.
Tip #3: Build a community
Who doesn’t want to be part of a community?
Especially one that adds value and that is engaged. Your community is not to sell, it’s to allow people to get to know you and to become engaged.
With all of these algorithm changes on Instagram and Facebook, I wouldn’t suggest putting your money right into social media ads at FIRST.
I would suggest creating a Facebook Group.
Whether you want to have a marketing agency, a blog, a podcast, a non-profit, a real estate company or a restaurant, create a Facebook group. Create a community around it. Where you can connect with people and build relationships.
NOW, in that community on Facebook for example, you can ALSO use it to understand your audience and grow your email list. When people enter the group you can ask them questions. Open an excel spreadsheet and start collecting + helping.
Building a community builds trust. It will grow your other accounts. It will allow your message to reach further. More opportunities will come than just posting on Facebook and Instagram looking for business.
You will actually drive yourself crazy if you stick to that strategy.
A QUICK RECAP
SO, HOW DO YOU MAKE AN IMPACT?
Get strategic and build a community through several networks!
Use Pinterest as a way to add value and drive traffic to build your email list and to your website. That way people are going to your website (blog, podcast, business) because they found something that you posted to be of value.
Use social media to be social and build community. Build relationships.
Most importantly, give it time.
You need to believe in what you are selling or just offering, understand your audience and create a strategy that might be a bit more time consuming, but will pay off long term.
Doesn’t this make more sense?
Don’t be desperate. You never know who you will meet. I did a post in a Facebook group about 3 weeks ago asking for people with incredible stories to be on my podcast. I got over 300 responses.
You know what I did?
…and for anyone reading who happens to be one of these people, you know what I’m talking about.
I setup a call with every one of them.
I set a time. I made it a 10 minute call, but there were some people who I truly connected with and spent a longer amount of time with on the phone. I wasn’t looking to profit. I wasn’t looking to sell. I was looking to get to know them, which really benefitted me because I learned a lot and I made a lot of connections.
I got a lot of new listeners for the SHE DID IT podcast, new readers and I found amazing people to share their story to inspire you. I took the time. It worked.
You can do the same for your business.
SOCIAL MEDIA TIPS
ACCELERATE YOUR GROWTH
I was actually on a coaching call with someone for my marketing agency, Digital Maverick, and I was teaching them a strategy on how to use Pinterest for growing their email list. They were a bit in shock because they didn’t expect the strategy to be so in depth.
Today on social media, everyone is promoting the “easy way out” and there is no such thing.
You get results by putting in the work or hiring someone to do it.
Building a business or a podcast, blog, non-profit or whatever it is takes work, commitment and dedication.
If you want to learn more from me, then you SHOULD check out my marketing company. I want to always provide as much value as possible, but I do want to let you know if there’s something that might be able to help you.
WANT TO MAKE AN IMPACT?
WHY NOT TRY THIS?
I typically work month to month with larger companies, BUT, after doing this strategy that I just shared and connecting with so many people, I noticed that there were a lot of small business owners who preferred coaching and I enjoyed talking to them.
So, I went ahead and created a 30 day LIVE coaching program where each month is a different topic. It’s only $47, but here’s the thing:
You get LIVE coaching session weekly for a 30 day period with me.
I set aside as long as it takes at the end of each live lesson to answer your questions directly about your business.
I give you homework at the end of each coaching course.
I don’t just teach you, but I made sure you are making progress.
ALSO, throughout the 30 days, you get unlimited support from me because I go and answer all of your questions and if you have a specific question and you aren’t understanding something, then I get on the phone with you.
You sign up at www.mydigitalmaverick.com
It is a ONE-TIME payment of $47 for all of this. Full of value. This month the coaching program is how to use Pinterest to grow your email list and PROFIT.
I went from not using Pinterest, to using Pinterest and I have over 350,000 monthly viewers at this point. So, I teach you my strategy and make sure you understand it for your business.
If you don’t see results, then I will give you back the $47 guaranteed.
What do you have to lose?
I also have a mentorship and coaching program, so check that out as well! Lots of options to reach success :)
Again, whether you have a non-profit, a blog, a podcast or a business and you want to use social media to make an impact and profit or get your voice heard and you don’t know how to do it, try implementing what I do.
Take the time.
Batch your time.
Find a way to fit it in to your schedule.
It will become a habit and it will become easier and sometimes if we don’t know how to do something, it’s necessary to get some extra help. Why waste time going in circles as I was? I’ve learned and I even have a mentor. It has entirely shifted my business, my podcast, my blog and my community.
Get those gains. LEARN + EDUCATE yourself. I made this coaching program affordable for a purpose. Because I want to help. This isn’t your typical group coaching. I want to speak with you guys. I want to get on the phone with you guys and I want help. This is PACKED with value.
Regardless, this is how you use social media to make an impact. You build a community. You use a search engine to add value and drive traffic organically to your site. You build trust and relationships. That will then turn into a larger following, email list, subscribers, readers, fans, opportunities, sales and more.
You just have to be willing to change your current habits and make a change.
You have to do something different to get what you don’t currently have.
Invest in you for your long term goal. I’m a big believer and I know the feeling of being like, “Shit. This isn’t working. What am I doing wrong. Maybe this isn’t for me. Blah blah blah.” I was there. I started a business on my own at 20 years old.
I figured it out. Best decision of my life.
Risks are hard. But worth it. It’s a mindset.
So, if you have questions for me about this, I’m happy to answer and I would LOVE your feedback.
What will you do today to change your future? Comment below!